Design & Shopping
All roads lead to downtown Reykjavik. While it´s true that many tourists visit Iceland to explore the country´s natural wonders,the vast majority of these travellers spend a few days stomping through the small but charming city centre.
Reykjavik´s main shopping street Laugavegur runs through the city center from which all others branch out. The street holds a wealth of must-see stops along the way, also for those not intending to do much shopping. There are retail stores selling the latest designer clothes, phones, luxury goods, CD´s, as well as Icelandic design stores where you can find the latest and the best in Icelanic designs.
Then there is Skólavörustigur, where you can find plenty of original arts and crafts. This street leads up to Reykjavik´s most conspicuous landmark,the hilltop church, Hallgrímskirkja. Not to be missed on the streets are the numerous cafés and restaurants offering a variety of refreshments for hungry or thirsty shoppers.

Imagine wrapping yourself in the cool fresh shades of crystalline snow, the softness of moss and the flowing contours of sparking waterfall... The natural landscape, colours and the very purity of Iceland have combined to form the inspiration for the beautiful clean lines of the Spring-Summer 2008 collection at ELM Design.

Álafoss, in Mosfellsbær, has been the site of diverse industry and
culture for over a century. It’s history dates back to 1896, when a
local farmer, named Björn Þorláksson, imported machinery for processing
wool, and built a factory a short distance below the waterfall
“Álafoss” in the Varmá river.

If Skúli Magnússon were still alive, he would be a happy man indeed. A
successful 18th-century entrepreneur and at one time the Governor of
Iceland, downtown Reykjavik. Today, the very building he had chosen for
that purpose all those years ago has once more become a stylish centre
for the very best of Icelandic design and crafts.

Leðurheimur"(means literally) "Leather-world") is a tastefully
decorated store located on Barónstig 11a in the Reykjavík downtown
area. As the name implies it specializes in various leather articles.
With a rich collection of bold and glamorous authentic leather coast as
well as women's jackets for any age. The owner Ágústa Magnúsdóttir is a
tailor by trade and has designed a stunning collection of leather
jackets for men of all sizes. The entire selection is made of the
finest quality leather.

Smáralind is a modern shopping mall which has more than 80 shops and businesses on three floors. It is the biggest mall in Iceland, a place where curious people and shoppers can easily spend the day with pauses at the many coffee places and restaurants in addition to one of the best movie theaters in Reykjavik and the Wintergarden at Smáralind where various shows, concerts and happenings take place. It is, in fact, the policy of Smáralind to combine shopping and entertainment.
PASSENGERS TRAVELLING from the Leifur Eiríksson Air Terminal to outside the Schengen area now have the opportunity to see a splendid promotional video on Iceland, in a new tourism promotion space on Level 1 of the South Building, run in collaboration by the Leifur Eiríksson Air Terminal and the Iceland Naturally tourism promotion project.